Every candle we make starts with a fairly stubborn belief: that the objects we live with should feel considered, not just functional. That's really where the name “The Midas Touch” comes from — not gold for the sake of gold, but the idea that ordinary things, touched with enough care, become something worth keeping.
We started Sorcish because most candles on the market are doing one job — filling a room with scent — and stopping there. We wanted ours to do two: scent the room, and also be a piece you'd actually want sitting on a shelf, a desk, or a coffee table long after the wick has gone out. That's why so much of what we make is sculptural — a Medusa head, an arch, a bubble cube — rather than a plain jar with a label.
Soy wax was a deliberate choice too. It burns cleaner and slower than paraffin, which matters both for the room you're sitting in and for how long the piece lasts before you need to replace it. We use it across almost everything we make, from the simplest tealight to the more elaborate gifting sets.
A lot of what we build is also meant for giving, not just keeping — hampers for Diwali, message candles for anniversaries, corporate sets for offices that want something with more thought behind it than a branded pen. If there's a thread running through all of it, it's this: we'd rather make fewer things well than a lot of things forgettably.
This blog is where we'll talk about how we make what we make, what's coming next, and occasionally, why we made a particular design decision that probably only we care about. Thanks for reading — and welcome.
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